• Illuminate: Lighting the Way for Innovation

    September 10 | 8:00AM – 3:30 PM | Hotel Alba
  • Presented by 

     

    This isn't just another conference - Illuminate is STAR's very own summit. Designed with intention and powered by our leadership and committees, the one-day experience reflects the vision, innovation, and strength of our association. 

     Your Registration Includes:

    • Self Parking
    • Breakfast to fuel your day 
    • Lunch with networking opportunities 
    • Annual meeting
    • Exclusive STAR swag
    • Access to all sessions
    • Full Exhibitor Experience

    ***Non-STAR members may arrive between 9:30AM-10:30AM and explore the Constellation Hall prior to the opening keynote.***

  • 🎤Featured Keynote: Matt Britton - AI & Future of Business Expert 

    We are proud to welcome Matt Britton, globally recognized AI expert and leading voice on emerging technology and consumer trends. 

    Matt will deliver powerful insights on how artificial intelligence is reshaping business, marketing, and the way we serve clients. This forward-focused keynote will challenge you to think bigger, adapt faster, and position yourself ahead of the curve in an AI-driven world. 

    Expect bold ideas, real-world applications, and actionable strategies you can immediately implement. 

  • More Exciting Experiences

    • Start the day with breakfast and high-impact networking inside The Constellation Hall, home of our immersive Exhibitor Experience.

    • Committee-hosted breakout sessions created by REALTORS®, for REALTORS®

    • RPAC Auction Committee-led discussions focused on advocacy and engagement

    • Sessions covering modern brokerage models, inclusive client service, and tech-driven coaching

    • Insights on expanding into international business opportunities

    STAR’s Annual Meeting will feature key association updates, a look ahead at our future vision, and the presentation of the 2026 Good Neighbor Awards — all filmed live as a special “State of the Association” podcast episode brought to you by Febre Frameworks. Know a member making a difference in the community? Nominate yourself or someone you know by August 1st!

    Submit your nominate here.

     

    Illuminate represents the power of STAR ownership - our voice, our leadership, our future. It's about embracing change, leveraging technology, strengthening advocacy, and positioning STAR members at the forefront of the industry. 

    Spark new ideas. Strengthen your network. Step into your next level.

  • Agenda

  • 8:00 – 9:00 AM | Registration  & Constellation Hall Opens
    Grab breakfast, pick up materials, explore exhibits, and visit the RPAC Auction.

    9:00 – 9:10 AM | Opening Remarks
    Location: Westshore Ballroom | Welcome address

    9:10 - 10:00AM | State of the Association
    Location: Westshore Ballroom

    10:00 - 10:20 AM | StellarMLS Presentation

    10:20 - 10:40AM | Break 

    10:40 – 11:45 AM | Keynote: Matt Britton 
    Location: Westshore Ballroom | AI and future-of-business insights.

    11:45 – 11:55 AM | Break

    11:55 AM – 12:20 PM | Early Afternoon Breakouts
    Location: Hyde Park Room, Ybor Room, and Westshore Ballroom
     
    12:20 PM - 1:20 PM | Lunch & Networking
    The Constellation Hall + RPAC Auction reopens
     
    1:20 - 1:45 PM | Mid-Afternoon Breakout Sessions
    Location:  Ybor Room, Westshore Ballroom
     
    1:45 - 1:55 PM | Break
     
    1:55 - 2:20 PM | Closing Breakout Sessions
    Location: Hyde Park Room, Ybor Room and Westshore Ballroom

    2:20 - 2:30 PM | Break

    2:30 - 3:30 PM | Closing Experiences: STAR REACH Labs Innovation Showcase & BAREC Red Flags at the Closing Table
    Location: Ybor Room and Westshore Ballroom
    • Annual Meeting 
    • 📍Westshore Ballroom

      Join us for our Annual Membership Meeting—reimagined as a dynamic, live recording of the quarterly State of the Association podcast in partnership with . This high-energy experience will highlight key milestones, share updates on new initiatives, and provide valuable insights for the year ahead.

      This exciting segment will also feature a   presentation, along with recognition of our REALTOR® Emeritus and Florida Realtors® Honor Society recipients, and the inspiring Good Neighbor Awards presentation celebrating outstanding community impact. 

       

      2026 Good Neighbor Award Submission Form

       

       

    • Opening Keynote: Gen Z, AI, and New Consumer Expert Matt Britton 
    • Image field 122
    • 📍Westshore Ballroom

      Matt Britton is a leading voice in artificial intelligence, uniquely positioned as both a practitioner and communicator of AI innovation. As CEO of Suzy, an AI-powered concumer intelligence platform, he leads a team that builds and deploys advanced AI applications used by some of the world's most influential companies to understand consumer behavior in real time. He is also the author of Generation AI, a widely recognized guide exploring how artificial intelligence is transforming consumer behavior, the workforce, and the structure of modern business. 

      With more than 25,000 hours of hands-on AI application development and hundreds of global keynote presentations. Matt brings practical experience that sets his insights apart from traditional analysts and futurists. His work with organizations such as Microsoft, JPMorgan Chase, Proctor & Gamble, L'Oreal, Unilever, and Nationwide Insurance allows him to translate complex AI concepts into clear, actionable strategies. Known for engaging presentations and live AI demonstrations tailored to each audience, Matt has also been featured on CNBC, Fox Business, and Bloomberg, leaving audiences not just inspired but equipped with real-world insight int what's working in AI today and what's coming next. 

    • Early Afternoon Breakout Sessions 
    • 11:55 AM - 12:20 PM

       

      Broker Breakout: Driving Growth Through Innovation & Insight | 📍Ybor Second Floor

      Hosted by the Broker Engagement Committee, this hands-on session invites brokers to take their performance to the next level. Participants will split into two groups to dive into bold strategies, innovative automation, and powerful resources that spark engagement and fuel production. The session wraps up with an energetic group share-out, delivering actionable insights and fresh ideas brokers can out into practice immediately.

    •  Beyond One-Size-Fits-All Service | 📍Hyde Park Second Floor

      This session provides practical guidance on effectively serving clients with diverse backgrounds, with a strong focus on fair housing, equitable service, and commnity inclusivity. Led by Dr. Russ Barnes in collaboration with the Real Estate for All Alliance and STAR Diversity committee, the session will explore inclusive best practices, throughful accommodations, and communication strategies that enhance accessibility and client experience. Attendees will gain actionable insights on fostering equitable, respectful, and inclusive interactions while strengthening their impact within the communities they serve. 

    •  Tech-Driven Global Real Estate: Smarter Strategies for a Connected World | 📍Westshore Ballroom

      In today's fast-moving global marketplace, technology is transforming the way real estate professionals connect, communicate, and conduct business across borders. Hosted by Florida REALTORS® Secretary, Cyndee Haydon, this session will explore the latest tech-driven strategies and smart tools that can help you market properties internationally, generate and nurture global leads, streamline cross-border communication, and better serve clients in an increasingly connected world. Discover practical solutions to work smarter, expand your reach, and stay competitive in the future of global real estate. 

       

    • Mid-Afternoon Breakout Sessions 
    •  1:20 PM - 1:45 PM

       

      Marketing 101: Branding Before Business Cards | 📍Westshore Ballroom

      Step into a live brand audit with some of the sharpest minds in marketing and personal branding. In this interactive session, a panel of industry experts will review attendees' social profiles, elevator pitches, and visual consistency in real-time. Then they will give rapid-fire feedback and actionable tweaks. Even if you're not in the hot seat, you'll gain invaluable insights by watching the evaluations unfold, walking away with ideas and strategies you can immediately apply to your own brand. 

      Moderated by: Elijah Ramsey - Director, Affiliate Business Partner Committee

      Panelists:

      • Ollie Green: Director, STAR Board of Directors
      • Tina Darling: Chairwoman, Affiliate Business Partner Committee
      • Candice Kelly: Director, STAR Board of Directors
      • Brandon Harrell: Director, Affiliate Business Partner Committee
    •  What's Leadership Got to Do With It | 📍 Ybor Second Floor

      Leadership doesn't end when a title does - it evolves. Join us for a dynamic panel featuring past leaders who have continued to make an impact beyond their time in office. 

      Hear from Cyndee Haydon (FR Secretary), Mindy Rovillo (Stellar MLS President), Brad Monroe (Stellar MLS President), Brandi Gabbard (St. Pete City Council), Nancy Riley (FR President), and Andy Scaglione (RPAC Trustee) as they share insights on leadership, growth, and creating lasting influence as every stage of your journey.

    • Closing Breakout Sessions 
    •  1:55 PM - 2:20 PM

       

       AI In Property Management: Innovation, Efficiency & Cautionary Tales 📍 Ybor Second Floor

      Artificial Intelligence is transforming proprty management - from automating maintenance requests and tenant communicaion to streamlining leasing, marketing, and data analysis. But with innovation comes risk. In this brief session, hosted by Russ Webb, we'll expore how AI can improve effciency and enahnce the tenant experience, while also highlighting cautionary tales around ompliance, privacy, fair housing, and overreliance on automation. Walk away with practical insights on how to use AI wisely and responsibly in your property management business. 

       

    •  Actionable Insights and Leaveraging Resources for the Competitive Edge | 📍Westshore Ballroom

      Join us for an engaging panel and Q&A featuring STAR Ambassadors as they share how to make the most of your membership. Learn about the key benefits available to you, hear firsthand success stories, and get practical tips for leveraging resources, networking opportunities, and programs to enhance your professional growth. This is your chance to ask questions and gain insights straight from those who know STAR best.

    • Commercial In Pasco: What's New, What's Next, and What's Exciting | 📍 Hyde Park Second Floor

      Pasco County is experiencing rapid growth and transformation, creating new opportunities in commercial real estate. From major developments and infrastructure improvements to emerging business hubs and investment trends, this session will explore what's happening now - and what's on the horizon - in one of the region's fastest-growing markets. Join us for insights into the latest projects, economic drivers, and exciting opportunities shaping the future of commercial real estate in Pasco County.

       

    • Closing Experiences 
    •  2:30 PM - 3:30 PM

       

      STAR REACH Labs' Innovation Showcase | 📍 Westshore Ballroom 

      Close out the event with energy and inspiration at the Innovation Showcase, powered by STAR REACH Labs. This high-impact, 60-minute closing session brings the vision of innovation to life - featuring live PropTech demos and bold startup pitches. Walk away with fresh ideas, actionable tech insights, and a forward-looking perspective on what's next in the industry. Don't miss this exciting finale!

       

      2:30 PM - 3:00 PM

       

      Red Flags at the Closing Table | 📍Ybor Second Floor

      This interactive speed-networking session brings REALTORS® face-to-face with experienced BAREC attorneys for candid discussions on today's most common - and costly - legal pitfalls. From seller disclosure failures to probate and guardianship complications, FR/BAR contract issues, and Florida commercial contract challenges, this closing-day experience equips you with practical knowledge to protect your clients and your transactions.

      Participants:

      • Barbara Brown
      • Danielle Vaughn
      • Ashley Likens
      • Michelle Gilbert
      • Zina Gabsi

       

       

  • Illuminate: Lighting the Way for Innovation

    Space is limited. Additional details are coming soon!
  •  -
  • Are you a STAR member or Non-Member?*
  • How did you hear about this event?*
  • Do you require ADA Accommodations (accessibility, sensory, etc.)?*
  • Please select the first breakout session you would like to attend:*
  • Please select the second breakout session you would like to attend:*
  • Please select the third breakout session you would like to attend:*
  • Products*

    Categories:All
    All
    Registration Fees
    Add-On's
    prevnext( X )
              Registration Fees



              Item subtotal:$0.00$0.00




              Item subtotal:$0.00$0.00


              Add-On's
              ADD ON: $20 Exclusive STAR Branded Shirt. Show your STAR spirit! Add a branded STAR shirt to your registration for only $20 and take home a keepsake from the event.




              Total $0.00$0.00

              Credit Card

            • Consent to Share Content Information

            • Do you consent to having your name, company, and email address shared with event sponsors who support this program?*
            • Event Acknowledgment

            • Should be Empty: